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Jenna Capobianco
  • HOME
  • ABOUT
  • AT A GLANCE
  • WORK
    • TV + DIGITAL
    • PRINT & OUTDOOR
    • RADIO
    • BOOK & CATALOG
    • INTERIOR CONCEPTS
  • BY CLIENT
    • REEBOK
    • S'WELL
    • PUNCH BOWL SOCIAL
    • OAKLEY
    • DIRTY GIRL
    • VAIL
    • GRAND RAPIDS PUBLIC MUSEUM
    • CDOT
    • MAPQUEST
    • UC HEALTH
    • NORTHERN MICHIGAN UNIVERSITY
    • 24 Hour Fitness
    • ANCESTRY.COM
    • SILK
    • POSSIBLE
    • WOODHOUSE SPA
    • BAD JEW MAFIA
    • AMD RYZEN THREADRIPPER
    • 34 LIVES
    • POPPI
  • TRAVEL WRITING
    • MOROCCO
    • RWANDA
    • CHINA
    • TIBET
    • INDIA
    • CAMBODIA
    • RUSSIA
    • VIETNAM
    • TANZANIA
    • JAPAN
    • SOUTH AFRICA
    • CHILE
    • BOLIVIA
    • NEPAL
  • PHOTOGRAPHY
  • REVIEWS
  • CONTACT
 

Hello. I’m Jenna I am the luckiest person on earth.

I’ve gotten to spend the last two+ decades helping brands around the world understand
their own DNA and develop strategic platforms so that we can tell powerful, dynamic,
and inspirational stories that help create relationships and turn consumers into evangelists.

As an Executive Creative Director, Brand Architect and Writer in this golden age of storytelling,
Big Data, and new media channels, I love using new school tech (though A.I. did not write this),
old school traditional media and immersive experiences to tell a 360-degree story
and make brands meaningful, profitable, and famous.

I believe Creative should be the very heart and soul of what we do.

I see my job as chief inspirer, team builder, thought wrangler, and enthusiast of bravery and brilliance
from both client and agency. With a relentless creative libido and a voracious appetite for all aspects of
the creative process, from trawling data with strategists, to fighting for the powerful work and
getting goosebumps at the reveal, I love to nurture talent and harass good ideas into great ideas.

The goal is always to create a jaw-dropping body of work that is smart, thought provoking,
wildly creative and flawlessly produced. In every agency I interact with, I do everything I can
to create momentum for creativity, inclusion, transformation, and innovation.

The upside of having to color my hair a lot is that I have decades of experience in helping teams
work smarter and in creating synergy and collaboration across departments. I believe in trusting
talented people to create great work and will guide, recognize, mentor, and do everything I can to
stop bad things from happening to good ideas.

I also do my best to influence clients by not only having their ear, but their trust
and their hearts. To borrow a Wiedenism, when it comes to our clients,
“We will bend over backward, we will not bend over forward.”

When I’m not working, you might find me with my family- souking in Marrakech,
skiing in BC, sailing in Croatia, gelatoing in Italy, renovating old buildings,
and looking for the next big adventure.

 
DOWNLOAD MY RESUME
 

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